Judgment can be subconsciously based on color schemes so your palette must not contradict your brand’s philosophy. Color helps us to process and store images more efficiently than colorless (black and white) images, this can help increase brand recognition and help prompt visitors to your site to take action. You can use colors to stir your visitor’s emotions or respond to a call-to-action on your website. Colors can be your most powerful tool to gain a reaction from your targeted audience. So why is color important in website design?Ĭhoosing the right colors for the design of your website is crucial for your online success. We have broken down some of the fundamental basics of color in website design to help you understand how you can use color wisely in your business to optimize results. Good color choices take careful planning and when done correctly can influence how a visitor interprets what they see as much as layout and copywriting. It can be used to attract attention, express meaning, create desire, drive conversions, and even earn a customer’s loyalty.
Keep the above tips in mind in order to make the right color scheme decisions.Is the color palette you’ve chosen for your website getting the desired response?Ĭolor is one of the most powerful tools in website design. You may be surprised to learn about the impact that colors have on your fashion website’s visitors, but the truth is that color is one of the most important design elements that you need to consider as you develop your site if you want to achieve the best results. And if you’re selling original fashion products through an online store, use black in order to make visitors view your clothing and mush have accessories for girls as high quality, luxury items. If your website is focused upon high-end fashion and the top designers’ offerings, you should consider adding some black throughout your site. It’s also associated with glamour, and it’s a timeless and classic color that will never go out of style. Black is often associated with power, sophistication, elegance, and luxury. The Benefits of BlackĮven though you may not think of black when you think of your website’s color scheme, the truth is that this color can have a really profound impact upon how people view your site. So, depending upon what you want every area of your website to say, you can choose the appropriate background color, images, and font colors to evoke those particular feelings in your visitors. Blue inspires a sense of trust, while purple is usually associated with creativity. Green inspires compassion, and it is often associated with nature. Orange is a color that inspires enthusiasm, while yellow can be used to stimulate the attention and the mind, such as when you need to post a warning that will easily be seen. Having even just a vague idea of what every color means in the business world will help you design a fashion website that won’t only attract, but also retain, visitors.įor example, red is a high-energy color that’s perfect for calling people to take action. Therefore, if you want to appeal to both genders, it’s a good idea to stick with shades of blue and green. Men, on the other hand, don’t like purple, orange, and brown, but they do prefer black, green, and blue. You want to stay away from colors that women don’t like, which are usually brown, orange, and gray. These are the colors that women, in particular, prefer. If your fashion website will be directed towards a female audience, you should create a color scheme that includes shades of green, purple, and blue. What are the best colors to use whenever you are designing fashion websites, such as online clothing boutiques? Keep reading to learn more. Even a fashion website needs to have the right color scheme in place in order to evoke the right emotions in its visitors, readers, and shoppers.
This is because, beyond making your business presentation an attractive one, colors can actually influence the way that people feel about a brand. Colors are extremely important when it comes to developing a business’s brand, as well as a business website.